Does today’s efficiency-driven and tightly regulated commercial design landscape leave designers enough space for creative freedom? Or have factors such as corporate strategy, marketing imperatives, and a focus on trends overtaken creativity as the key driving forces of commercial design?
From 4 30 PM on Thursday 9 August, the inaugural FRONT Forum Debate brings together two teams of key industry influencers for spirited discussion of the above questions and the statement “Strategy eats creativity for breakfast”. Hear what the heavyweights have to say about the competition between strategic and creative forces and join us for what is sure to be a lively, engaging session that will provoke thoughts and conversation.
Moderated by Max Thomson of Spitfire Control, the debate will feature: James Calder, Principal of Calder Consultants; Adele Winteridge, Founding Director of Foolscap Studio; Claire Beale, President of the Design Institute of Australia; Dr Gene Sherman, Founder and Executive and Artistic Director of the Sherman Centre for Culture and Ideas; Tomek Archer, Director of Archer Office; and Dhiren Das, Director of Relative Projects.