Cat is a highly skilled strategic thinker with more than 30 years’ experience in branding, design and communications. Her vast knowledge in brand positioning, market analysis, segmentation and research, brand engagement, public affairs and portfolio management helps us to develop brands that connect with people and take businesses forward. Since joining Frost* in 2001. With a particular interest in place, property, cultural and destination branding, Cat has led numerous high-profile national and international branding projects and has spearheaded transformational strategies for major cultural and corporate organisations. In 2016 she was appointed to the NSW Australian Graphic Design Association (AGDA) Council and she has lectured internationally on brand positioning and place branding.